Next Fall is a much-acclaimed contemporary play preparing for its Broadway debut in the spring of 2010. It is insightful and clever, garnering great praise from a number of publications and critics, which is what we wanted to emphasis in this MySpace design project.

The goal was to showcase the play to visitors with the feeling of an introduction backed up with great content. By prominently styling and presenting some of the high-profile reviews, the visitor can quickly get a feeling for what others are saying about the show- an important first impression if they have not heard much about the show. And with the featured video content, underscored by feeds and widgets from other social networking sites, the visitor can easily delve into the story, hopefully leading to them attending a performance or sharing with friends.

This project was done in conjunction with the great marketing team at AlliedLive.