MyAlumniBar is a partnership between A022 Digital and A.S.T.O., a startup based out of New York City with a primary focus in digital information classification. The new site is a place for finding out where alumni groups gather for events, games and meetings throughout the year. The A.S.T.O team took charge of information gathering and site content, but the challenge to the A022 Digital team was to create an information architecture and user experience that could present volumes of data in a user-friendly and intuitive manner while also pushing the limits of search engine optimization, the competitive advantage of the site as a whole.

While these user-side challenges were the most important focus, there was a secondary need to create an innovative editor interface for the site team to add new listings and content in an efficient way that could be mastered by editors of any technical skill level. Through the robust CMS features of the WordPress platform, we created a custom administration interface that gave each listing and post a unique set of data fields and requirements so that each posting could be done intuitively and efficiently.

The site continues to grow as a resource for all New York City area alumni and will soon be expanding to other cities across the United States.