The Judy Baker for Congress campaign kicked off in 2008 in Missouri’s ninth congressional district. As a district with a right-leaning history, it was important to capitalize on every visitor to the site- providing them relevant information and engaging content immediately upon visiting the site. By featuring the campaign’s most important messages in a content slider on the homepage as well as recent news updates and fresh content from Judy’s social profiles on YouTube, Flickr and Facebook, we aimed to give visitors a comprehensive view of the issues and messages without being overwhelming.
An intuitive navigation structure allowed us to provide as much content as possible through the use of categorized sub-pages and news update pages, all with associated RSS feeds. Also featured throughout the site was a consistent call-to-action for campaign donations and a request to join the movement on Facebook.
The Judy Baker campaign’s site was one of two done for Democratic candidates in the 2008 elections, along with the Chuck Graham campaign in Missouri’s nineteenth state senate district.
This project was done in conjunction with the great team at Headway Marketing.